Advertising
Our policy on banner advertising from clinics and medical institutions — planned placements, content standards, and the steps before an ad appears.
About advertising inquiries
Banner ads from clinics and medical institutions are planned for the future. Recruitment is still being prepared and no ads are currently served. Rates, periods, and the media kit will be published once operations are ready.
Planned ad placements
Placements below articles on the top page and in the sidebar or below the body on article pages are planned. Layouts keep readability on desktop and mobile and never obstruct medical information.
Content screening and labelling
The advertiser, landing page, wording, and period are checked before placement. Compliance with medical advertising laws and guidelines is verified individually, and claims that guarantee outcomes or assert superiority without evidence are rejected.
Every ad is labelled, and payment never buys recommendations or reviewer endorsements in articles.
Steps to placement
Inquiry, screening of ad content and landing page, terms and contract confirmation, submission, display check, then launch. Wording that needs legal judgment is checked with specialists.
Editorial independence
Advertising availability does not affect article content, rankings, medical review, or editorial evaluation. Advertiser information is not a recommendation of a treatment or medical institution.
Reference: MHLW: Advertising rules for hospitals under the Medical Care Act ↗